The Maysong Journal
Notes on content, brand, and building an agency that runs on coffee & AI.
The Lead Story
FeaturedThe Content That Actually Sells (And the Kind That Just Sits There)
Most brands are posting into the void. Here's the honest difference between content that fills a feed and content that fills your calendar with clients.
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A Day on Set: How We Shoot a Month of Content in 8 Hours
The systems, the shot list, and the snacks that make a batch day actually work.
Coffee & AI: The Systems That Quietly Run Our Agency
The unsexy automations doing the heavy lifting behind every “how do you do it all?”
How We Added $20K in Monthly Revenue for One Client
The 90-day strategy, the content pillars, and the one offer tweak that changed everything.
Your Brand Isn't Boring, Your Strategy Is
How to sound like the only choice in your industry, without posting more.
5 Things We Learned Filming 100 UGC Ads
What actually converts, what flops, and why the “worst” takes often win.
The Anatomy of a Scroll-Stopping Reel
Hook, hold, payoff. A frame-by-frame breakdown of a reel that pulled 2M views.
From Invisible to Booked Out in 90 Days
A founder's slow, unglamorous, wildly effective climb to a waitlist.
Why “Post Consistently” Is Terrible Advice
Consistency isn't the goal. Here's the metric that actually moves the needle.
More stories in this section are on the way. ✦